It all began for Erin in 2002 when she enrolled in the Queensland College of Art, Griffith University, taking a Bachelor of Film and Television Production.
After graduating, she worked on a feature film titled “All My Friends Are Leaving Brisbane” in Australia that earned her a place on IMDb as one of the video split operators.
With a burning desire to pursue her ambition to be a director, she decided to move to Singapore in 2008.
Possessing excellent visual awareness and design sense, she started with onedash22 as a production designer, notably working on television commercials for household detergent brands “Mama Lemon” and “Top”.
Since then, she’s risen to be at the helm of a myriad of international television commercials and online promo videos as a director.
In 2012, she won a Silver Award from the Australian Cinematographers Society QLD for a short film “Vigilance”, commissioned by ReCAAP – An initiative for facilitating the dissemination piracy-related information.
Recent projects she’s directed include online commercials for Kotex and Unilever, which had cinema release, as well as an epic 50-part online reality-style cooking series - My Singapore Food, and an online commercial for Select Group.