Revealing the essence of an idea and doing something with that, preferably something funny, is what Miron masters the best. Miron: ‘By giving an original twist to the story, a spontaneous smile appears. That’s when something happens, that’s what people recognize and you create stopping power.’
He finds directing commercials the best there is: ‘Getting the most out of a script in a short amount of time, is a challenge every single time. I love it.’ In scripts, he wants to accentuate the story, so it becomes original, recognizable but most of all funny.